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Xai Xai Logo

A colonial South African wine cafe located in Hell's Kitchen, NYC - the first of its kind - showcasing specifically South African wine in New York's hottest restaurant and bar area. The project involved developing a cohesive branding, print & promotional materials that reinforce the central concept & theme.

Within the space, we looked to create a sense of tranquility through texture and soft lighting, incorporating natural color tones and earthy elements that pay homage to both the raw 'bush-veld' and also the historic colonial influence. Glass, iron and earth were used to mirror the materials prevalent in African design and accentuate a sense of sophistication within the space.

 

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Xai Xai Inset
RENDERINGS

BRANDING

PROMOTIONAL MATERIALS

WEBSITE

BEFORE & AFTER

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